狮动设计取「寻」字偏旁的流畅曲线，如茶马古道上蜿蜒的探索之路，呼应品牌「寻味云南咖啡」的初心；右侧以递进式线条象征咖啡豆从产地到杯中的旅程，暗藏「步步臻选」的匠心。咖啡杯轮廓与饱满的咖啡豆剪影，直观传递品牌属性，同时以负空间凸显「豆」之核心，辨识度瞬间拉满。LOGO每一处细节都在讲述「为一杯好咖啡，踏遍云南山水」的品牌故事，让视觉成为无声的品牌语言。以「文化为根、市场为尺」，将抽象理念转化为触手可及的视觉符号，让每一次设计都成为品牌与消费者的「心动初见」。
Lion design adopts a smooth curve beside the word "seek", such as the winding exploration road on the ancient tea-horse road, echoing the initial intention of the brand to "explore Yunnan coffee"; On the right side, progressive lines symbolize the journey of coffee beans from the place of origin to the cup, which hides the ingenuity of "step by step selection". The outline of coffee cup and the full silhouette of coffee beans convey the brand attributes intuitively, and at the same time, the core of "bean" is highlighted with negative space, and the recognition is instantly full. Every detail of LOGO tells the brand story of "Travel all over Yunnan for a good cup of coffee".
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