狮动设计以中国传统吉祥鸟「麻雀」为灵感原型(图中实景麻雀动态灵动),设计师将其拟人化处理:圆滚滚的黄色身躯、水汪汪的蓝色眼眸,搭配俏皮张开的翅膀,既保留自然生灵的亲切感,又传递出品牌活泼、治愈的调性,打破传统中式设计的沉闷感。通过简约线条勾勒出食材的丰富与新鲜,让消费者一眼联想到冰凉酸甜的味觉体验,强化品类认知。
Lion design is inspired by the traditional auspicious bird "Sparrow" in China (the real sparrow in the picture is dynamic and agile), and the designer personifies it: round yellow body, watery blue eyes and playful open wings, which not only retain the intimacy of natural creatures, but also convey the lively and healing tonality of the brand, breaking the dull feeling of traditional Chinese design. Through simple lines, the richness and freshness of ingredients are outlined, which reminds consumers of the cold and sweet taste experience at a glance and strengthens category cognition.


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