狮动设计以“B”字母为创意原点,用双环嵌套的“∞”符号勾勒出举杯畅饮的流动感——环形既是啤酒杯的抽象化演绎,亦暗合中式哲学中“圆满相生”的意境。线条如酒液般柔滑流畅,打破传统啤酒品牌的硬朗印象;麦子元素:下方两侧的麦穗采用浮雕式线条,麦芒舒展如冠,既点明啤酒核心原料,又以金色麦田的视觉联想传递自然纯粹的品牌基因;暖金与墨黑的碰撞,既保留了中式传统的沉稳贵气,又通过明暗对比凸显现代设计的利落感.本案通过“形(符号)+ 意(东方哲学)+ 质(原料质感)”的三重融合,让消费者未饮先感受到品牌“以匠心酿东方风味”的独特主张。
Lion design takes the letter "B" as the creative origin, and outlines the flowing feeling of toasting and drinking with the symbol "∞ "nested in double rings-the ring is not only an abstract interpretation of beer cups, but also coincides with the artistic conception of" perfect coexistence "in Chinese philosophy. The lines are as smooth and smooth as wine, breaking the pass.The tough impression of beer brands; Wheat element: the ears of wheat on the lower sides adopt embossed lines, and the awns of wheat stretch like crowns.


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