狮动设计采用以「八戒」为原型，赋予「农夫」身份：头戴竹编斗笠、身穿对襟短褂，手持农具锄头与鲜肉，憨态可掬的笑脸传递「原产地直供」的质朴感，打破冷鲜肉行业冰冷的工业化印象。背景融合「乡村小屋」剪影与书法字体「乡村」，水墨笔触的屋顶与金黄稻穗元素，强化「田园、生态、传统养殖」的品牌基因，让消费者直观联想到「土生土长、自然健康」的产品属性。通过圆润线条降低视觉冲击，配合角色「 wink 」表情，增添亲和力，拉近与家庭消费者的距离。
The design of Lion Dance is based on "Bajie" and endowed with the identity of "farmer": wearing a bamboo hat, wearing a jacket with a double front, holding agricultural tools and hoes and fresh meat, and conveying the rustic feeling of "direct supply of origin" with an innocent smile, breaking the cold industrial impression of the fresh meat industry.The background combines the silhouette of "country house" with the calligraphy font "country", the roof of ink brush strokes and the golden ear of rice, which strengthens the brand gene of "pastoral, ecological and traditional farming" and makes consumers intuitively associate with the product attributes of "native and natural health".
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