狮动团队从“营山文旅”名称及地域特色出发，提取首字母“ys”及“山”字，进行抽象变形，辨识度较高。抽象变形：融合了营山县的代表性景点，如太蓬山、白塔、清水湖等，体现营山地域特色。文化元素：加入飞鸟、祥云等元素，象征吉祥如意、自由翱翔，丰富了logo的文化内涵。书法与印章：书法字体搭配营山印章形态，具有一定的文化底蕴，提升了logo的艺术价值。通过营山文旅的地域特色和文化内涵 元素与品牌名称深度融合，既直观传达，又以抽象意象构建品牌生命力与活力感。
Based on the name and regional characteristics of Yingshan Wenlv, the initials "ys" and "Shan" are extracted and abstractly deformed, with high recognition.Abstract deformation: it combines the representative scenic spots of Yingshan County, such as Taipeng Mountain, Baita and Qingshui Lake, and reflects the regional characteristics of Yingshan.Cultural elements: adding elements such as flying birds and auspicious clouds symbolizes good luck and free flight, which enriches the cultural connotation of logo.Calligraphy and seal: Calligraphy font with Yingshan seal form has a certain cultural heritage and enhances the artistic value of logo.
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