狮动设计采用双丸子头搭配红色发带，发髻上点缀一颗完整蒜瓣，既呼应“蒜”主题，又暗合中式传统女童“总角”造型；身穿红色斜襟短衫，胸前绣“囍”字纹样，强化节庆感与烟火气，贴合餐饮场景的亲和力。以正红（服饰、发带）、明黄（背景圆）为主色调，辅以黑色（文字）与肤色（人物），形成经典“中国红+富贵黄”的配色方案，视觉上传递热情、吉祥的中式文化意象，符合餐饮品牌激发食欲的心理暗示。通过萌系形象降低品牌距离感，用“烟火气”打动消费者，符合餐饮行业“情绪价值+实用价值”的双重诉求；
Lion design adopts double ball heads with red hair bands, and the bun is decorated with a complete garlic clove, which not only echoes the theme of "garlic", but also coincides with the traditional Chinese girl's "total angle" shape; Wearing a red slanted blouse and embroidered with the word "Xi" on the chest enhances the festive feeling and fireworks, and fits the affinity of the dining scene. A classic color scheme of "China Red+Rich Yellow" is formed with red (clothing, hair band) and bright yellow (round background) as the main colors, supplemented by black (words) and skin color (characters), which visually conveys warm and auspicious Chinese cultural images and conforms to the psychological hints of catering brands to stimulate appetite.
扫码或拨打添加客服微信
