狮动设计通过红色中式对襟上衣,领口、袖口饰以金色纹样,搭配深蓝色头巾与红色飘带,整体服饰风格传递出浓厚的传统美食文化底蕴。双手合十呈“拱手礼”姿态,既体现餐饮行业的热情服务精神,又与右侧标注的“古代抱拳”元素呼应,赋予品牌诚信、专业的匠人气质。胸前“粉”字印章与头顶悬挂的“捞粉漏勺”(右侧标注元素)直接点明品牌核心产品——米粉/粉质类餐饮,强化行业辨识度。漏勺作为餐饮工具的具象化呈现,传递出“手工制作、新鲜现捞”的产品卖点,增强消费者对食材新鲜度与工艺专业性的联想。通过亲和力的IP形象拉近与消费者的距离,成功塑造出“有故事、有温度、有专业度”的餐饮品牌形象。
Lion design conveys a strong traditional food culture through a red Chinese-style double-breasted coat, with gold patterns on the neckline and cuffs, and a dark blue headscarf and red ribbon. Hands folded in a gesture of "bow ceremony" not only reflects the enthusiastic service spirit of the catering industry, but also echoes the elements of "ancient fuels" marked on the right, giving the brand integrity and professional craftsman temperament. The "powder" seal on the chest and the "powder scoop" hanging on the top of the head (the element marked on the right) directly point out the core product of the brand-rice flour/powder catering, which strengthens the industry recognition.As a figurative presentation of catering tools, colander conveys the selling point of "hand-made, fresh and fresh" products, and enhances consumers' association with the freshness of ingredients and technical professionalism.


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