青西布局酱酒赛道时,委托狮动定制品牌符号。狮动深挖酱酒“古法匠造+文化底蕴”基因,以水墨书法字体呈现“青西”二字,笔锋苍劲如酿酒工序的时间沉淀;搭配鎏金边框强化高端质感,适配酱酒宴请、礼赠场景;嵌入朱砂红“酱酒”印章,精准锚定品类属性,兼顾传统辨识度与现代审美张力。经销商反馈“一眼懂品质,拿得出手更讲得出口”。狮动以“文化符号×行业特性×商业价值”的设计逻辑,为新品牌破局提供可复制范本,足见其对酒类赛道的深度理解与创意落地能力。
When Qingxi laid out the sauce and wine track, it entrusted Lion to customize the brand symbol. Lions dig deep into the gene of "ancient craftsmanship+cultural heritage" of sauce wine, and present the word "Qingxi" in ink calligraphy font, with a vigorous pen like the time precipitation of brewing process; With the gilded frame to enhance the high-end texture, it is suitable for the sauce banquet and gift-giving scene; Embedding vermilion "sauce wine" seal, accurately anchoring the category attributes, taking into account the traditional recognition and modern aesthetic tension. Dealer feedback "understand the quality at a glance, and get it more easily." With the design logic of "cultural symbol × industry characteristics × commercial value", Lion Motion provides a replicable model for the new brand, which shows its deep understanding of liquor track and creative landing ability.
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