狮动设计将抽象化的猴子头部,轮廓线条圆润灵动,面部神态憨态可掬,嘴部衔着一片红色飘带(形似酒滴或火焰),既强化了“饮酒”的场景联想,又通过红色点缀增添视觉活力。下半部分巧妙融入“葫芦”形态(传统酒器的经典符号),葫芦腹部以蓝色波浪纹装饰,既象征酒液的流动感,又暗合“水为酒之魂”的酿造理念。以拟人化手法传递出“酒香诱人”的品牌联想,增强趣味性和记忆点。通过“猴子恋酒”的场景化设计,突破白酒LOGO常见的“山水、书法、印章”等传统范式,以生动形象降低消费者认知门槛,同时红色飘带、葫芦等符号强化了“喜庆、宴请、收藏”的消费场景联想。
Lion design will abstract the monkey's head, with sleek outline lines, charming facial expression and a red ribbon (like a wine drop or flame) in its mouth, which not only strengthens the scene association of "drinking", but also adds visual vitality through red embellishment.The lower part is ingeniously integrated into the "gourd" shape (the classic symbol of traditional wine vessels), and the belly of the gourd is decorated with blue wavy lines, which not only symbolizes the flowing sense of wine, but also coincides with the brewing concept of "water is the soul of wine".It conveys the brand association of "attractive wine" by personification, which enhances the interest and memory.


扫码或拨打添加客服微信