狮动设计通过黄色头盔/头饰形似炸鸡块的酥脆质感，顶部红色“鸡冠”元素巧妙关联“鸡”品类属性，直观传递“炸鸡”核心业务，降低用户认知成本。吃货属性强化：左侧主形象咧嘴大笑、脸颊红晕，搭配右侧小图“吃货形象”（同系列黄色卡通头套，表情满足），通过夸张的喜悦神态塑造“热爱炸鸡、享受美味”的品牌人格，拉近与年轻消费者的情感距离。通过 “品类符号（炸鸡元素）+人格化形象（吃货少年）+情感共鸣（欢喜氛围）” 的三重融合，既精准传达了“炸鸡”品类属性，又以年轻化、趣味性的视觉语言构建了独特品牌记忆，成功塑造出“活力、欢乐、社群感”的青春炸鸡品牌形象。
Lion Design uses a yellow helmet/headdress to resemble the crispy texture of fried chicken pieces, and the red "cockscomb" element at the top is cleverly associated with the category attribute of "chicken", which intuitively conveys the core business of "fried chicken" and reduces the cognitive cost of users. Strengthening the attributes of eating goods: the main image on the left side grins and blushes, and with the small picture "Eating goods image" on the right side (the same series of yellow cartoon hoods, the expression is satisfied), the brand personality of "loving fried chicken and enjoying delicious food" is shaped through exaggerated joy.
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