狮动设计以玄凤鹦鹉为原型进行卡通化设计,形象圆润可爱——黄色羽毛、头顶耸立的羽冠、腮红点缀的脸颊,搭配微笑表情与手持茶杯的动态,传递出热情友好、亲近自然的品牌个性。鹦鹉胸前佩戴“兰”字吊牌,直接点明品牌名称中的“兰”元素,强化记忆点;手持茶杯的姿态直观关联“茗茶”属性,赋予品牌场景化联想。中式窗格背景:鹦鹉外围环绕古典中式窗格纹样(可参考下方辅助图中的窗格图案),线条采用浅绿色勾勒,既呼应茶叶的自然属性,又注入传统文化底蕴,体现品牌对东方茶道的致敬。通过卡通玄凤鹦鹉的亲和力、中式窗格的文化底蕴、自然色系的品类暗示,成功塑造了“传统而不陈旧、清新且有温度”的品牌形象。
The design of Lion Motion is based on the cartoon design of Xuan Feng parrot, and the image is round and lovely-yellow feathers, crests standing on the top of the head, cheeks decorated with blush, with smiling expression and the dynamics of holding a teacup, conveying a warm, friendly and close-to-nature brand personality. Parrots wear the word "blue" on their chests, directly pointing out the "blue" element in the brand name to strengthen the memory point; The gesture of holding a teacup is directly related to the "tea" attribute, giving the brand scene association.
Background of Chinese-style pane: The parrot is surrounded by the pattern of classical Chinese-style pane (refer to the pane pattern in the auxiliary picture below), and the lines are outlined in light green.


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