狮动设计通过中文“馍范先锋”：巧妙谐音“模范先锋”，既突出核心产品“馍”（肉夹馍），又传递“标杆品质、领先口味”的品牌主张，语言生动易记，自带传播属性。以戴墨镜的潮流男生，短发、咧嘴咬馍的动态设计，传递年轻、时尚、活力的品牌调性；人物身着绿色背心+白色内搭，袖口红色标签，强化品牌专属感。核心产品元素：人物手中的肉夹馍细节清晰（分层馍皮、夹馅饱满），突出“美味、实在”的产品卖点，视觉上激发食欲。整体通过 “创意命名+人格化IP+产品聚焦+年轻化视觉” 的组合策略，成功塑造了“时尚、美味、先锋”的品牌形象，既贴合肉夹馍的产品特性，又精准触达目标客群。
Lion design is based on Chinese "Mo Fan Pioneer": a clever homophonic "Model Pioneer", which not only highlights the core product "Mo" (Chinese steamed bun), but also conveys the brand proposition of "benchmarking quality and leading taste". The language is vivid and easy to remember, and it has its own communication attributes. With the dynamic design of fashionable boys wearing sunglasses, short hair and grinning, the brand tonality of youth, fashion and vitality is conveyed; The characters are dressed in green vest+white interior, with red labels on cuffs to enhance the sense of brand exclusivity.
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