狮动设计以武侠风山羊：山羊身着黄色袍服、头戴斗笠，手持“烧烤串”作武器，姿态灵动，赋予品牌“江湖气”和亲切感，区别于传统烧烤品牌的粗犷感，更显年轻化、趣味性。通过动态线条增强视觉冲击力，契合“热辣、烟火气”的餐饮氛围。黄色、橙色/红色为主色调，暖色系能激发食欲，传递“热辣、温暖”的味觉联想，符合烧烤类餐饮的消费场景，该LOGO通过“武侠山羊+烧烤武器+火焰元素”的创意组合，既精准传递了餐饮烧烤的行业属性和核心产品，又以年轻化、人格化的设计打造差异化品牌形象，色彩与构图激发食欲且易于传播，充分体现了狮动在“行业洞察+创意转化+商业实用性”上的设计能力。
Lion is designed with martial arts style goats: goats dressed in yellow robes, wearing hats and holding "barbecue skewers" as weapons, which gives the brand a sense of "Jianghu" and intimacy, which is different from the rough feeling of traditional barbecue brands and more youthful and interesting. Enhance the visual impact through dynamic lines, which is in line with the "hot and smoky" dining atmosphere. Yellow, orange/red are the main colors, and warm colors can stimulate appetite and convey "hot and warm" taste association.which is in line with the consumption scene of barbecue restaurants. Through the creative combination of "martial arts goat+barbecue weapon+flame element".
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