狮动设计以“嗨达”二字的首字母为核心创意,大写“H”，线条粗实、简洁，形成视觉锚点；连接四个小方块，通过排列组合形成类似“D”的抽象形态，将“运动”属性隐于字母符号中。 这种“首字母+运动符号”的组合，既强化了品牌名称的识别性，又通过图形传递了行业本质（健身=运动）。高饱和绿色、无衬线字体、运动符号均符合健身行业的属性，传递“活力、健康”的感觉；“嗨”的亲和力、“快乐从健身开始”的标语，让品牌从“功能型”升级为“情感型”，整体设计简洁、现代、有记忆点，完美贴合了健身品牌“活力、健康、快乐”的核心需求。
Lion design takes the first letter of the word "Haida" as the core idea, capitalizes on "H", and the lines are thick and concise, forming a visual anchor; Connect four small squares, form an abstract form similar to "D" through arrangement and combination, and hide the "motion" attribute in letter symbols. This combination of "initials+sports symbols" not only strengthens the recognition of brand names, but also conveys the essence of the industry through graphics (fitness = sports). Highly saturated green, sans-serif fonts and sports symbols all conform to the attributes of the fitness industry and convey the feeling of "vitality and health"; The affinity of "Hi" and the slogan "Happiness begins with fitness" have upgraded the brand from "functional" to "emotional".
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