狮动设计采用抽象化蜂鸟造型,以流畅的白色线条勾勒,蜂鸟头部朝右,翅膀舒展呈“飞翼”形态,嵌套于深蓝色圆形背景中。蜂鸟象征“灵动、高效、精致”,与奶茶消费场景中追求的“即时享受、品质感”相契合,同时“蜂鸟采蜜”的自然联想可隐喻品牌对优质原料的甄选。蜂鸟的轻盈感弱化咖啡的厚重,平衡“啡茶”组合的矛盾感,精准匹配奶茶品类“融合、创新”的特点,让消费者快速识别品牌定位。翼”的飞翔意象与蜂鸟的灵动姿态,赋予品牌“自由、愉悦”的情感联想,贴合年轻消费者对奶茶“治愈、放松”的需求。
Lion design is an abstract hummingbird shape, outlined by smooth white lines. The hummingbird's head faces right, and its wings stretch in a "flying wing" shape, nested in a dark blue circular background. Hummingbird symbolizes "agility, high efficiency and exquisiteness", which is consistent with the "instant enjoyment and quality sense" pursued in the consumption scene of milk tea. At the same time, the natural association of "hummingbird picking honey" can be a metaphor for the brand's selection of high-quality raw materials.Hummingbird's lightness weakens the heaviness of coffee, balances the ambivalence of "coffee tea" combination, accurately matches the characteristics of "integration and innovation" of milk tea category.


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