狮动设计以中国国宝“熊猫”为原型,头部融入川剧“变脸”头饰元素(红绸、绒球、彩色飘带),既保留熊猫的圆润可爱(亲和力),又通过戏剧头饰传递“川味”文化基因,形成“传统+萌系”的差异化记忆点。中文“优品道”采用毛笔书法字体,笔触苍劲有力,传递“品质、地道”的餐饮定位,直观呈现“从传统戏剧中提取灵感”的设计逻辑,增强品牌文化深度。熊猫+戏剧的萌趣形象,打破传统餐饮的刻板印象,打造了兼具地域特色与市场吸引力的餐饮品牌形象。
Lion design is based on China's national treasure "Panda", and the headdress elements (red silk, pompoms and colorful streamers) of Sichuan Opera are integrated into the head, which not only preserves the roundness and cuteness (affinity) of the panda, but also conveys the cultural gene of "Sichuan style" through the drama headdress, forming a differentiated memory point of "tradition+budding". Chinese "Youpindao" adopts brush calligraphy font, with vigorous strokes, conveying the catering orientation of "quality and authenticity", intuitively presenting the design logic of "drawing inspiration from traditional drama" and enhancing the depth of brand culture.


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