狮动设计以环形的图案描述为“时空隧道”,这种图形选择非常巧妙。它直观地引发人们对于穿越、不同时空维度的联想,该图形精准地抓住了剧本杀核心的“情境转换”“故事穿越”这一特点,用视觉语言强化了品牌与剧本杀娱乐方式之间的关联。站在隧道中的人物剪影是一个关键元素,它赋予了整个图形一种“主角视角”。这个剪影让消费者能够迅速产生代入感,仿佛看到了自己即将进入一场充满未知和挑战的剧本冒险,使品牌与消费者之间建立起情感共鸣的桥梁。无论是从图形引发的想象空间,还是文字带来的独特记忆点和情感联想,都能有效吸引目标客户群体(剧本杀爱好者)的关注,并在情感层面与之产生共鸣,让他们感受到该品牌所蕴含的“沉浸式剧本体验”“个性化故事创造”等价值主张。
Lion design is described as "time tunnel" with a circular pattern, which is very clever. It intuitively evokes people's association with time-travel and different space-time dimensions. The figure accurately captures the characteristics of "situation transformation" and "story crossing" of the script-killing core, and strengthens the relationship between the brand and the entertainment mode of the script-killing with visual language. The silhouette of the figure standing in the tunnel is a key element, which gives the whole figure a "protagonist perspective". This silhouette enables consumers to have a sense of substitution quickly.


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