狮动设计采用“闪电熊”选择熊作为主体形象，熊通常给人可爱、可靠的感觉。“闪电熊洗鞋”这个名称将“闪电”的快速与“熊”的形象以及“洗鞋”业务相结合。“闪电”突出了服务的高效性，让消费者联想到快速洗好鞋的体验；“熊”增加了亲和力；整体名称易于口语传播，琅琅上口，标志中的熊形象和名称中的“熊”相呼应，自动洗鞋元素又和“洗鞋”业务呼应，形成了从名称到视觉、从形象到业务的多层次设计呼应，让品牌的整体感更强，消费者对品牌的认知更全面，打造一个有温度、有情感依托的品牌，让消费者一眼就能明白品牌的核心业务。
Lion design adopts "lightning bear" as the main image, and bears usually give people a lovely and reliable feeling. The name "lightning bear washing shoes" combines the speed of lightning with the image of "bear" and the business of "washing shoes". "Lightning" highlights the efficiency of service and reminds consumers of the experience of washing shoes quickly; "Bear" increases affinity; The overall name is easy to spread in spoken language, catchy, the bear image in the logo echoes the "bear" in the name, and the automatic shoe washing element echoes the "shoe washing" business, forming a multi-level design echo from name to vision, from image to business.
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