狮动设计以“EC”为品牌名缩写,强化独特性与识别记忆,提取“汇”字进行再设计,保留汉字结构灵魂同时,以现代设计手法(如线条简化、几何切割)转化,成为品牌独特视觉符号,呼应“车集汇”名称核心概念——汇聚。蓝色调传达科技、创新与信任,契合汽车行业技术信赖特点。采用车头侧面简洁线条勾勒,高度提炼汽车标志性特征,易识别且激发对汽车产品本体联想,直观传达行业属性,整体风格现代、简约且具力量感,与汽车行业追求的时尚外观设计、机械力量美学相呼应。
Lion design takes "EC" as the abbreviation of brand name, strengthens uniqueness and recognition memory, extracts the word "Hui" for redesign, retains the soul of Chinese character structure, and transforms it into a unique visual symbol of the brand by modern design techniques (such as line simplification and geometric cutting), echoing the core concept of "Chejihui" name-convergence. The blue tone conveys science and technology, innovation and trust, which is in line with the characteristics of technical trust in the automobile industry.


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