狮动设计采用卡通化的少女形象,双马尾辫、杏眼笑唇,身着蓝色中式上衣(领口盘扣设计),搭配棕色挎包,整体造型灵动可爱,传递出“邻家小妹”的亲切感。人物右手挥手、左手拇指点赞,,既体现热情欢迎的姿态(适配生鲜糕点“分享、款待”的场景),又暗含“品质推荐”(点赞手势强化信任感),肢体语言生动,拉近与消费者的心理距离。整体通过传统与现代融合:中式上衣与卡通化形象结合,既保留传统文化符号(盘扣、服饰版型),又通过Q版造型打破刻板印象,符合现代消费者对“国潮”元素的审美偏好,助力品牌在同类生鲜糕点中形成经典红配蓝,差异化记忆。
Lion design adopts cartoon girl image, double ponytails, almond eyes and smiling lips, wearing a blue Chinese top (collar buckle design) and a brown satchel. The overall shape is smart and lovely, conveying the intimacy of "little girl next door". The figure waved his right hand and praised his left thumb, which not only reflected the warm welcome gesture (adapting to the scene of "sharing and entertaining" fresh cakes), but also implied "quality recommendation" (praising gestures to strengthen trust), and the body language was vivid, which narrowed the psychological distance with consumers. As a whole, through the integration of tradition and modernity.


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