狮动设计以环形结构与“百”字变形的工业隐喻,红色环形作为LOGO主体框架,既保留了“圆满、稳固”的视觉印象,又暗合重工机械中常见的齿轮、轴承等核心部件的形态特征——环形象征机械运转的连续性与动力循环,而内部“百”字的变形处理,则打破了传统文字的静态感,,传递出重工机械的驱动性与工业美学,红色在重工行业中常用于传递“动力、安全、高效”,整体设计从“环形(机械结构)+动态线条(力量输出)+全球化符号(行业格局)”为核心,将重工机械的“动力、精度、规模”等抽象属性转化为具象视觉元素,同时兼顾现代企业的全球化与可持续发展理念,体现了“商业需求+美学表达+行业属性”的三重平衡。
Lion design takes the ring structure and the industrial metaphor of "hundred" deformation, and the red ring as the main frame of the LOGO, which not only retains the visual impression of "perfection and stability", but also coincides with the morphological characteristics of the common core components such as gears and bearings in heavy machinery-the ring symbolizes the continuity and power cycle of mechanical operation, while the deformation of the internal "hundred" word breaks the static sense of traditional characters and conveys the driving force and industrial aesthetics of heavy machinery. Red is often used to convey "power.safety and efficiency" in heavy industry. The overall design takes "ring (mechanical structure)+dynamic line (power output)+globalization symbol (industry pattern)" as the core.
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