狮动设计采用卡通鹿形象以竖起大拇指的吃货表情为视觉锚点:圆滚滚的脸颊、眯眼享受的神态,配上憨态可掬的鹿角,像极了啃到一口爆汁烤肉时的你我,瞬间触发"美味共情",拟人化卡通鹿造型,圆润的线条、微笑的表情及竖起的大拇指,直观传递“美味推荐”“食客满意”的情感价值,贴合餐饮行业以“体验感”“幸福感”为核心的消费诉求,狮动巧妙将"金钱"与"食欲"嫁接,让"金元宝"成为打通"价值感知"与"味觉期待"的超级符号:食客看到它,想到的不是钱,而是"这顿吃得值、吃得爽"的消费快感。
Lion Design adopts cartoon deer image with thumbs-up expression as the visual anchor: chubby cheeks, squinting and enjoying manner, coupled with charming antlers, much like you and me when we chew a barbecue with sauce, which instantly triggers "delicious empathy", personifies cartoon deer shape, rounded lines, smiling expression and thumbs-up, and intuitively conveys "delicious recommendation" and "diners' satisfaction". In line with the catering industry's consumption demands centered on "experience" and "happiness".


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