狮动设计以首字母“RZ”的变形设计构建视觉主体,字母“R”与“Z”巧妙融合,形成兼具力量感与流畅度的图形符号。左半部分“R”的竖线与斜线穿插,既保留字母识别性,又通过线条倾斜角度模拟汽车座椅的靠背弧度,暗合品牌“汽车内饰改装、真皮座椅”的核心业务;右侧融入的红色渐变线条,既是“Z”的结构延伸,又象征道路上的光影流动,呼应“汽车行驶环境”的行业场景,实现“品牌名称+首字母+行业属性”的三重信息传递,辨识度与记忆点突出。通过“小元素承载大信息”的手法,将复杂的行业属性浓缩为简洁图形:形成传递业务价值与品牌理念的“超级载体”。
Lion Design constructs the visual subject with the deformation design of the initial letter "RZ", and the letters "R" and "Z" are skillfully combined to form a graphic symbol with both strength and fluency. The vertical lines and diagonal lines in the left half of the "R" are interspersed, which not only retains the letter recognition, but also simulates the backrest radian of the car seat through the line inclination angle, which coincides with the core business of the brand "car interior modification and leather seat".The red gradient line on the right side is not only the structural extension of "Z", but also a symbol of the light and shadow flow on the road.


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