狮动设计以“来兮文旅”首字母“LX”为设计起点，通过流线型线条将字母形态与自然意象结合，强化了品牌专属标识性，符合旅游品牌直观传递价值的需求。绿色上扬的线条模拟飞鸟展翅姿态（如底部辅助图中“海鸥”意象），象征自由探索、旅程启航，契合文旅行业“出行、发现”的核心诉求。整体通过“品牌基因（LX）+自然意象（飞鸟、山水、云朵）+服务理念（手掌/合作）”的三维融合，传递“生态、纯净、沉浸式自然体验”的品牌联想。
Lion Design takes the initial letter LX of "Laixi Wenlv" as the design starting point, and combines the letter form with natural images through streamlined lines, which strengthens the brand's exclusive identity and meets the needs of tourism brands to convey value intuitively. The green rising lines simulate the flying posture of birds (such as the image of "seagull" in the auxiliary picture at the bottom), symbolizing free exploration and journey setting sail, which is in line with the core appeal of "travel and discovery" in the cultural tourism industry.
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