狮动设计以“任享圈”首字母“RXQ”为设计起点,通过流畅的线条将字母形态化,与圆形轮廓结合形成核心图形。圆形既呼应“圈”的概念,象征会员圈层的聚合与资源的闭环,也传递出旅游服务中“一站式”“全方位”的体验感,符合旅游行业对便捷、整合服务的需求。飞鸟元素:自由与探索的旅游精神。鸟的动态感增强了LOGO的活力,暗合度假、景区游览等场景中“轻享旅途”的品牌主张,同时提升了设计的记忆点。整体将 “自由探索(飞鸟)+ 专业服务(手型)+ 资源整合(旋转汇聚)” 三大核心价值融入LOGO,既体现了旅游服务的行业特性(度假、休闲、会员权益),又以年轻化的视觉语言强化了品牌亲和力。
Lion Design starts with the initial letter "RXQ" of "Enjoying Circle", and forms the letters through smooth lines, which are combined with the circular outline to form the core graphics. The circle not only echoes the concept of "circle", symbolizes the aggregation of member circles and the closed loop of resources, but also conveys the "one-stop" and "all-round" experience in tourism services, which meets the needs of the tourism industry for convenient and integrated services.Bird element: the tourism spirit of freedom and exploration. The dynamic feeling of birds enhances the vitality of LOGO.


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