狮动设计采用坐姿端正的卡通熊，穿着西装、手持权杖，弱化了传统卡通的低龄感，赋予其“绅士般的稳重”，既保留亲和力，又与“品质家居”的成熟定位相契合。熊头戴金色皇冠，结合权杖元素，塑造“王者”意象，隐喻品牌对“品质标杆”的追求，与皮艺家居中“高端材质、尊贵体验”的价值主张深度绑定。皇冠的对称性与皮椅的古典线条形成风格呼应，强化品牌的稳重感。从“卡通熊+皮椅”的功能属性，到“皇冠+品质生活”的情感价值，通过“符号→产品→象征→愿景”的递进关系，构建了完整的品牌故事——以皮艺家居为载体，为消费者提供兼具舒适（熊的亲和力）与尊贵（皇冠的高端感）的品质生活
Lion design adopts a cartoon bear with a correct sitting posture, wearing a suit and holding a scepter, which weakens the sense of young age of traditional cartoons and endows them with "gentlemanly stability", which not only retains affinity, but also conforms to the mature positioning of "quality home". The bear wears a golden crown, and combines the elements of scepter to create the image of "king", which symbolizes the brand's pursuit of "quality benchmark" and is deeply bound up with the value proposition of "high-end materials and distinguished experience" of leather artists. The symmetry of the crown echoes the classical lines of the leather chair.
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