狮动设计以卡通形象手中托举的完整龙虾直观植入视觉焦点,直接点明“龙虾餐饮”的核心品类。龙虾造型采用写实与卡通化结合的手法,既保留了食材的鲜活感,又通过Q版处理降低距离感,符合大众餐饮的亲和力需求。将龙虾元素与品牌气质深度融合,通过卡通人物以“光头大厨”形象出现,身着黄色厨师服、系红色领巾,眉眼弯弯、笑容憨厚,以及托举饱满的龙虾形态,塑造出专业、亲切的匠人形象,传递出“口味霸道、品质过硬”的品牌主张。
Lion design directly points out the core category of "lobster dining" by directly implanting the complete lobster lifted by cartoon characters into the visual focus. The combination of realism and cartoonization is adopted in lobster modeling, which not only retains the freshness of ingredients, but also reduces the sense of distance through Q version processing, which meets the affinity demand of mass catering. The lobster element is deeply integrated with the brand temperament, and the cartoon characters appear as "bald chefs", dressed in yellow chef's clothes and red scarves, with curved eyebrows and simple and honest smiles.


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