狮动设计以羊头侠客——品类与人格的双重锚定。羊头为核心识别点，弯曲的羊角、白色绒毛与红色脸颊，既明确“羊肉烤串”的品类属性，又通过拟人化表情（瞪眼、咧嘴）传递活泼、接地气的品牌性格，打破传统烤串的“粗犷”印象，赋予“邪萌”感。武侠侠客造型：头戴黑色斗笠、身披红色披风，脚踩黑色长靴，手持烤串呈“跳跃出击”姿态，如同江湖中行走的“烤串大侠”。将“江湖气”与“烟火气”巧妙结合，形成差异化记忆点。色彩体系：传统撞色，兼顾食欲与文化感，一串入魂的江湖味。
Lion design is anchored by sheep's head and chivalrous man-category and personality. The sheep's head is the core identification point, and the curved horns, white fluff and red cheeks not only clarify the category attributes of "mutton kebabs", but also convey the lively and grounded brand character through anthropomorphic expressions (glaring and grinning), breaking the "rough" impression of traditional kebabs and giving them a sense of "evil sprouting". Swordsman's style: wearing a black hat, a red cloak, black boots, and holding a skewer in a "jumping attack" posture, just like a "skewer warrior" walking in the rivers and lakes. Cleverly combine "Jianghu Qi" and "Firework Qi" to form differentiated memory points.
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