狮动为华润怡宝“水润·助航”锚定“品牌基因×场景价值”双维度破局：以怡宝标志性贯穿视觉，既呼应品牌辨识度，又传递培训“生机赋能”的内核；抽象化帆船符号诠释“助航”主题，隐喻人才成长与企业共进的方向；层级化排版让信息高效触达，华润怡宝与C’estbon品牌标识自然嵌入强化记忆点。落地后，设计在培训场景中形成强视觉穿透力，既贴合快消行业属性，又用具象符号讲透“水润育能、扬帆进阶”的文化逻辑。
Lion Motion anchored the "brand gene × scene value" for the "water embellishment and navigation aid" of China Resources Ipoh: Ipoh's logo runs through the vision, which not only echoes the brand recognition, but also conveys the core of training "vitality empowerment"; Abstract sailing symbols interpret the theme of "aiding navigation" and metaphor the direction of talent growth and enterprise progress together; Hierarchical typesetting allows information to be reached efficiently, and the brand logos of China Resources Ipoh and C'estbon are naturally embedded in enhanced memory points. After landing, the design has a strong visual penetration in the training scene, which not only fits the attributes of FMCG industry.
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