狮动设计以金色旋转形态为核心,融合了“首字母变形”“财富增长”“动态循环”三大逻辑:形态: 既保留了“中宏圆和”首字母“Z”的抽象变形,又通过“旋转”这一动态符号,直观传递“财富增值”“资源循环”的投资本质——投资的核心是让资金、资源在流动中产生价值,旋转形态完美隐喻了这一过程。 圆形轮廓象征“圆满”“包容”,符合投资领域“风险控制与收益平衡”的底层逻辑,也暗示品牌对“长期价值”的追求。整体通过对“投资逻辑”的深度理解,将品牌的“核心竞争力”转化为可感知的视觉符号,既增强了品牌的“识别性”,又传递了“信任度”,完美支撑了投资公司的“品牌战略”。
Lion Design takes the golden revolving form as the core, and integrates three logics: the first letter deformation, wealth growth and dynamic circulation. Form: it not only retains the abstract deformation of the first letter Z of "zhonghongyuanhe", but also intuitively conveys the investment essence of "wealth appreciation" and "resource circulation" through the dynamic symbol of "revolving"-the core of investment is to let funds and resources. The circular outline symbolizes "perfection" and "tolerance", which conforms to the underlying logic of "risk control and income balance" in the investment field, and also implies the brand's pursuit of "long-term value". Through a deep understanding of the investment logic, the brand's "core competitiveness" is transformed into a perceptible visual symbol, which not only enhances the brand's "identifiability", but also conveys the "trust" and perfectly supports the "brand strategy" of the investment company.


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