狮动设计用抽象的「M」形曲线勾勒羊角,直接关联「羊肉」核心产品,是餐饮品牌最有效的「行业识别符」;碗+汤纹:瞬间点出「餐饮/汤食」的属性;LOGO通过文字+图形的组合,悄悄传递「地域特色」,羊=食材,碗=餐饮,汤=产品特色,用「符号叠加」的方式,把「羊肉馆」的本质用最简洁的图形讲清楚了,把「吃」变成「能看见的欲望」。
Lion design uses an abstract "M" curve to outline the horn, which is directly related to the core product of "mutton" and is the most effective "industry identifier" of catering brands. Bowl+soup pattern: instantly point out the attribute of "catering/soup food"; LOGO quietly conveys "regional characteristics" through the combination of words and graphics, sheep = ingredients, bowls = catering, soup = product characteristics, and explains the essence of "mutton restaurant" clearly with the simplest graphics by means of "symbol superposition", turning "eating" into "visible desire".


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