狮动设计将“紅塵”二字采用行书字体，笔势舒展、顿挫有力，既有古籍中的“书法美”，又传递出“世俗烟火”的意味（“紅塵”本指“人间”，引申为“生活的琐碎与温暖”）。将“紅塵”与“杂货铺”结合，是设计的“神来之笔”——它把古籍中的“文艺”与杂货铺的“市井”打通，让“杂货铺”变成了“触摸生活里的文化”。这种“从文化到商业”的转化，正是“狮动”设计能力的体现。
Lion design uses the word "world of mortals" as a running script font, which is flexible and powerful, which not only has the beauty of calligraphy in ancient books, but also conveys the meaning of "secular fireworks" ("world of mortals" originally refers to "human life" and is extended to "trivial and warm life"). The combination of "the world of mortals" and "the grocery store" is a stroke of genius-it connects the "literature and art" in ancient books with the "market place" of the grocery store, and makes the "grocery store" become "touching the culture in life".
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