狮动设计以红色云形轮廓为基底，融合了卡通猫的面部特征,形成了强识别的视觉符号：云形：关联“柔软、轻盈、包裹感”，让用户瞬间联想到“躺进云里”的舒适感；猫元素：闭着眼睛的慵懒神态，精准传递“睡眠时的惬意，整体用最贴近用户认知的符号（云=柔软、猫=睡眠、棉花=材质），将“数字优眠”的品牌理念转化为可感知的视觉语言，构建了一个“让用户觉得舒服”和“让用户记住品牌”的标志。
Lion design is based on the red cloud outline, which combines the facial features of cartoon cats (forming a strong visual symbol: cloud shape: associated with "soft, light and wrapped feeling", allowing users to instantly associate with the comfort of "lying in the cloud"; Cat element: the lazy expression with eyes closed accurately conveys "the comfort when sleeping". On the whole, the brand concept of "digital sleep" is transformed into a perceptual visual language with the symbols closest to users' cognition.
扫码或拨打添加客服微信
