狮动(FORVIA faurecia)年会打造国潮风格主视觉时,精准锚定“传统美学×国际品牌”的融合逻辑:以象征庆典与品牌质感的中国红为基底,融入渐变式东方纹样肌理(如流云、繁花意象),项目落地后,主画面成为年会现场“吸睛核心”,更助力传递“中西文化共融”的品牌主张。客户团队评价:“既守住国际品牌调性,又玩转出东方美学新表达”,展现“文化赋能商业”的设计硬实力。
When the annual meeting of FORVIA faurecia builds the main visual sense of the national tide style, it accurately anchors the fusion logic of "traditional aesthetics × international brand": based on China red, which symbolizes the celebration and brand texture, it incorporates the gradual oriental texture (such as floating clouds and flowers). After the project is launched, the main screen becomes the "eye-catching core" of the annual meeting, which helps to convey the brand proposition of "Chinese and Western cultures are integrated".


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