视通联合聚焦“复古录音场景”打造音箱品牌记忆点时，狮动以**“情怀共振+科技质感”**为核心锚点展开创作。设计中保留磁带、旋钮等经典录音符号唤醒情感记忆，搭配木纹材质还原复古设备肌理，同时以简洁现代的视觉排版、通透色彩调和怀旧与科技感。该视觉系统上线后，既让老用户秒回“录音时代”，又以差异化风格在智能音箱赛道快速破圈，终端辨识度提升超40%，用“复古基因×现代审美”的设计逻辑，印证狮动从品牌洞察到视觉落地的全链路创作硬实力。
When ATV jointly focused on "retro recording scenes" to create the memory points of speaker brands, Lion Motion started its creation with * * "emotional resonance+technical texture" * * as the core anchor point. In the design, classic recording symbols such as tapes and knobs are reserved to awaken emotional memories, and the texture of retro equipment is restored with wood grain materials. At the same time, the sense of nostalgia and technology is reconciled with concise and modern visual typesetting and transparent colors. After the visual system was launched, it not only enabled the old users to return to the "recording era" in a second, but also quickly broke the circle in the smart speaker track with a differentiated style, and the terminal recognition was improved by over 40%. With the design logic of "retro gene × modern aesthetics", the hard power of Lion Motion's whole link creation from brand insight to visual landing was confirmed.
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