狮动设计的元素选取：完全踩中中秋的“文化记忆点”。画面里的核心元素几乎覆盖了中秋的所有经典符号，月亮：带着暖黄色渐变的“发光体”，像一块巨大的奶油月饼，呼应了“赏月”的传统；月饼：作为视觉中心，被设计成“立体镂空”的形状，表面有传统“福”字纹样，旁边还有半块被龙“咬了一口”的细节，既保留了“吃月饼”的仪式感，又增添了几分调皮；兔子：不再是捣药的“仙兔”，而是变成了拿着月饼、歪着脑袋的“萌兔”，有的在小白象脚边，有的在龙旁边，让画面多了几分“家庭聚会”的温馨；整个画面采用了剪纸式的立体层次，搭配高饱和的撞色，既保留了传统国潮的“厚重感”，又通过可爱的角色（小白象、龙、兔子）中和了严肃感：符合现代的审美趋势。
Lion design: completely stepping on the "cultural memory point" of Mid-Autumn Festival. The core elements in the picture cover almost all the classic symbols of the Mid-Autumn Festival. The moon: a "luminous body" with a warm yellow gradient, like a huge cream moon cake, echoes the tradition of "appreciating the moon"; Mooncake: As the visual center, it is designed into a "three-dimensional hollow" shape, with a traditional pattern of "Fu" on the surface, and a half piece of details of being bitten by a dragon, which not only retains the ritual sense of "eating mooncakes", but also adds a bit of mischief; Rabbit: It is no longer a "fairy rabbit" who is tinkering with medicine, but a "cute rabbit" who holds moon cakes and tilts his head. Some are at the feet of the little white elephant and some are beside the dragon.
扫码或拨打添加客服微信
