狮动设计用符号传递信任，选用穿传统服饰的卡通人物“雪儿”，人物头戴简化凤冠，身穿红色霞帔（胸前有金色花纹），这些元素源自中国古代“诰命夫人”的服饰，自带“权威、可靠”的文化联想，传统服饰相当于给“心选官”加了一层“官方认证”的滤镜。放大镜的动作语言：放大镜是“仔细筛选”的符号化表达，直接传递“每一件商品都经过严格审视”的选品逻辑，完美对应“心选”的核心卖点。整体将传统元素“功能化”（用服饰传递信任、用放大镜传递专业），将卡通形象“场景化”（符合电商的注意力逻辑），将品牌角色“亲民化”，快速传递“专业、可靠”的选品形象。
Lion design uses symbols to convey trust, and chooses the cartoon character "Cher" who wears traditional costumes.The characters are wearing simplified crests and red robes (with gold patterns on their chests). These elements are derived from the costumes of the ancient "Mrs. Chen Ming" in China, and have their own authoritative and reliable cultural associations. Traditional costumes are equivalent to adding a layer of "official certification" filter to "selecting officials". Magnifier's action language: Magnifier is a symbolic expression of "careful selection", which directly conveys the logic of product selection that "every product has been strictly examined" and perfectly corresponds to the core selling point of "heart selection".
扫码或拨打添加客服微信
