狮动设计用符号传递“火锅的灵魂”，“火焰形态的头部”对应“火”，用“肌肉线条的卡通”对应“男先生强壮感，让“火男先生”从文字变成了一个“有脸、有性格”的品牌代言人——火焰头部自带火锅的“热辣感”，卡通形象的“可爱与邪并存”，商业与视觉的“长期主义”同在，为品牌打造“可生长的资产”。
Lion design uses symbols to convey "the soul of hot pot", "the head in the form of flame" corresponds to "fire", and "cartoon with muscular lines" corresponds to "Mr. Man's strong feeling", which makes Mr. Man with fire change from words into a brand spokesperson with face and personality —the head with fire has the hot feeling of hot pot.
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