狮动设计采用卡通牛的“憨态”自带“治愈感”，符合当代消费者对“轻松、愉悦”的零食消费需求，竖起的大拇指是全球通用的“好评符号”，传递“这个品牌的选品很靠谱”的信息，牛”在中文里有“厉害、优质”的引申义，“牛馋品”的名字结合形象，直接把“牛”的“优质感”转嫁到了零食上，相当于用一个字就完成了“品牌定位”（我们的零食“牛”，选品“牛”）；整体用“拟人化”建立品牌信任，，是一个“懂零食、懂消费者”的好设计。
Lion design adopts cartoon cow's "naive" and brings its own "healing feeling", which meets the demand of contemporary consumers for "relaxed and pleasant" snacks. The thumbs-up sign is a universal "praise symbol" to convey the message that "the selection of this brand is very reliable". Niu has the extended meaning of "powerful and high quality" in Chinese, and the name of "Niu Chanpin" is directly combined with the image. Building brand trust with "personification" as a whole is a good design of "knowing snacks and consumers".
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