狮动设计用符号讲透“化工+守护”的品牌故事,盾牌:作为视觉核心,天然传递“保护、安全、可靠”的联想,将抽象的“品牌承诺”转化为可感知的图形符号;油滴/油液:将“守护”的对象从“抽象的安全”落地为“具体的行业产品”。 这种“盾牌(守护)+ 油滴(化工)”的组合,不用图形完成了“品牌价值→行业属性”的逻辑闭环——客户看到盾牌,会联想到“可靠的保护”;看到油滴,会立刻识别出“化工/润滑油行业”,两者结合,瞬间懂了“源盾”的品牌定位:用核心化工产品,守护客户的核心资产。每一笔、每一种颜色、每一个元素,都在为品牌的“行业竞争力”服务,将“化工”这个看似冰冷的行业,转化为有温度、有记忆点的品牌符号。
Lion design uses symbols to tell the brand story of "chemical industry+protection". Shield: as the visual core, it naturally conveys the association of "protection, safety and reliability" and transforms the abstract "brand promise" into a perceptible graphic symbol; Oil Drops/Oils: The object of "protection" falls from "abstract security" to "specific industrial products". This combination of "shield (guardian)+oil drop (chemical)" completes the logical closed loop of "brand value → industry attribute" without graphics-customers will associate it with "reliable protection" when they see the shield; When you see oil droplets, you will immediately recognize the "chemical/lubricating oil industry".


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