狮动设计以首字母缩写Z”变形，融入雨滴，“雨滴”是最贴合雨衣核心功能的自然符号，这种“功能-符号”的直接对应，像一把“钥匙”，快速打开用户对“雨衣是什么”的认知，视觉传达效率极高。手的“呵护感”传递，它将雨衣的“物理防护”转化为“情感守护”——就像一只温柔的手，为用户遮挡风雨。这种设计精准抓住了用户对雨衣的深层需求：不仅要防雨水，更要“有安全感”。用视觉写了一封“给雨天的情书”——它懂你讨厌雨天的黏腻，懂你想出门的冲动，懂你要的不是“一件能穿的塑料布”，而是“一件能让你在雨天里依然热爱生活的装备”。
Lion design is transformed with the acronym Z, and blended with raindrops, which is the natural symbol that best fits the core function of raincoats. The direct correspondence of this "function-symbol" is like a "key", which can quickly open users' cognition of what raincoats are, and the visual communication efficiency is extremely high. The "care" of the hand is transmitted, which transforms the "physical protection" of the raincoat into "emotional protection"-just like a gentle hand, shielding the user from the wind and rain. This design accurately captures the deep demand of users for raincoats: not only to prevent rain, but also to have a sense of security.
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