狮动设计用“亲切感”降低距离感，“丫姑娘”的设定是典型的“邻家女孩”：圆滚滚的眼睛、微微上扬的嘴角、扎着麻花辫的发型，整体线条圆润柔和，像身边熟悉的朋友，消费者看到她，会自然联想到“家的味道”或“小时候吃的卤味”，瞬间拉近距离。鸭是江西辣卤的经典食材，用鸭头做符号，既呼应品类，又通过卡通化处理增加可爱感，避免了“生硬的食材展示”。锅铲与鱼：左手举着小锅铲，右手抱着一条圆滚滚的鱼），两者结合，传递““手工现做”“新鲜食材”的信任感”。：用“中式+卡通”平衡传统与年轻，用“亲切感”建立用户连接，用“元素组合”明确品牌定位。
Lion design uses "intimacy" to reduce the sense of distance. The setting of "Ya Girl" is a typical "girl next door": round eyes, slightly raised corners of the mouth, and braided hair's hairstyle. The overall line is round and soft, like a familiar friend around. When consumers see her, they will naturally associate it with "the taste of home" or "the smell of pot-stewed food when they were young", which will instantly close the distance. Duck is a classic ingredient of spicy sauce in Jiangxi. Duck head is used as a symbol, which not only echoes the category, but also increases the sense of cuteness through cartoon processing, avoiding the "blunt display of ingredients". Spatula and fish: holding a small spatula in the left hand and holding a round fish in the right hand).
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