狮动设计采用「大写A+小写字母」的混合结构,这种组合是日化品牌的经典选择:大写“A”作为视觉锚点,通过强识别性快速抓住注意力,“A”的横杠被省略,形成类似“箭头”或“三角形”的极简结构(三角形在视觉中自带“稳定、指向性”,强化品牌的记忆点);采用约45°的倾斜角度,增加了字体的动势与活力符合日化产品“年轻、有生机”的定位。小写字母的圆润线条、大小写组合的平衡感,传递“贴近生活、可信赖”的印象,「Andeya」的字型完美传递了日化品牌的“简洁、可靠、时尚”调性。
Lion design adopts a mixed structure of "uppercase A+ lowercase letters" , which is a classic choice of daily chemical brands: capitalized "A" * * is used as a visual anchor, and the bar of "A" is omitted to form a minimalist structure similar to "arrow" or "triangle" (triangle has its own "stability and directivity" in vision. The inclination angle of about 45 degrees is adopted, which increases the momentum and vitality of the font and conforms to the positioning of "young and vibrant" of daily chemical products. The rounded lines of lowercase letters and the sense of balance between uppercase and lowercase letters convey the impression of "close to life and reliable".



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