狮动设计将“WEIJI”变形,其中“W”与“J”的笔画采用硬朗的直线与流畅的曲线结合,既保留了建材企业“严谨、可靠”的行业特质,又通过曲线增加了一丝“科技感”。液滴对应液态建材,直接关联建材产品的“应用形态”;气泡的轻盈感则平衡了建材行业的“厚重感”,传递“环保、轻量化”的产品趋势,整体设计采用蓝+绿的主色调(蓝色=可靠,绿色=环保),搭配极简的几何形态,既符合建材行业的“沉稳”特质,又通过“液滴”“无限”等符号形成了差异化记忆点。
Lion Design transforms "WEIJI", in which the strokes of "W" and "J" are combined with tough straight lines and smooth curves, which not only retains the "rigorous and reliable" industry characteristics of building materials enterprises, but also adds a sense of science and technology through curves. Droplets correspond to liquid building materials and are directly related to the "application form" of building materials products; The lightness of bubbles balances the "heaviness" of the building materials industry and conveys the product trend of "environmental protection and light weight". The overall design adopts the main color of blue+green (blue = reliable, green = environmental protection), and with the minimalist geometry.


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