狮动设计围绕“水生田园”主题展开,形成强关联的视觉闭环:人物的圆眼睛+弯睫毛、夸张的笑容、奔跑的动态,组合成“兴奋、开心”的情绪,瞬间拉近与观者的距离;整体以低饱和度的绿、棕、黑为基础色,搭配高饱和度的彩色条纹与亮蓝色水珠,既保持了“夏日清新”的主调,又通过局部亮色提升视觉活力,符合大众对“夏日”的色彩联想(清凉+热闹)。香芋与田园的“味道联动”,用色彩与质感造一场“可食用的视觉盛宴”。
Lion esign revolves around the theme of "aquatic pastoral", forming a strong visual closed loop;The characters' round eyes+curved eyelashes, exaggerated smiles and running dynamics combine into "excited and happy" emotions, which instantly shortens the distance from the viewer; As a whole, low-saturation green, brown and black are used as the basic colors, with high-saturation color stripes and bright blue water drops, which not only maintains the main theme of "fresh summer", but also enhances the visual vitality through local bright colors, in line with the public's color association of "summer" (cool+lively).
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