狮动设计围绕“领航猿”展开,结合猿元素与体育精神的融合,卡通猿形象是视觉焦点——锐利的三角眼、加粗的眉骨、紧绷的嘴角,传递出强烈的竞技感与冲击力,符合体育品牌需要的“活力、对抗、专注”属性;“领航猿”中的“领航”暗示品牌定位(引领运动潮流/领域),“猿”则关联动物的敏捷、力量、爆发力,双重强调“顶尖运动者”的品牌形象。它用简单的元素讲清楚了“体育品牌”的核心:力量、速度、引领。
Lion design revolves around the "pilot ape", combined with the integration of ape elements and sports spirit, cartoon ape image is the visual focus-sharp triangular eyes, bold eyebrows and tight corners of the mouth, conveying a strong sense of competition and impact, which conforms to the "vitality, confrontation and concentration" attributes needed by sports brands; "Pilotage" in "Pilotage Ape" implies brand positioning (leading sports trends/fields), while "Ape" is related to the agility, strength and explosiveness of animals, and double emphasizes the brand image of "top sportsman".


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