狮动设计采用鲸鱼的“儿童化”设计——从“海洋生物”到“童年伙伴”,logo的主体是简化的鲸鱼形象，做了“童趣化改造”：用圆润的曲线替代棱角，鲸鱼的身体蜷缩成类似“拥抱”的姿态，整体像一只胖嘟嘟的“海洋小宠物”。鲸鱼的身体微微倾斜，仿佛在游动或准备“跃出水面”，这种“动态感”完美契合儿童的“活力属性”。儿童服装需要传递“活泼、好动”的气质，而鲸鱼的“游动姿态”正好用图形说了话——穿这个牌子的衣服，就像和鲸鱼一起玩，连走路都像在“游”。用极简的图形语言，将“童趣、安全、自然”的品牌内核转化为可感知的视觉符号，每一处细节都在与儿童及家长的审美和情感需求对话。儿童服装不仅是衣服，更是“童年的小港湾”。
Lion design adopts the whale's "childlike" design —— from "marine life" to "childhood companion",The main body of the logo is a simplified whale image, which has been transformed into a "childlike transformation": rounded curves are used instead of edges and corners, and the whale's body is curled up into a gesture similar to "hug", and the whole is like a chubby "small marine pet". The whale's body leans slightly, as if swimming or ready to "jump out of the water", which perfectly fits the children's "vitality attribute". Children's clothing needs to convey a "lively and active" temperament, and the whale's "swimming posture" just speaks with graphics-wearing this brand of clothes is like playing with whales.
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