狮动设计以萌宠IP与“生鲜/食品”的符号化链接，用拟人化猫咪建立亲和力与信任感，猫咪作为宠物化形象，自带“治愈”“温顺”的情感属性，面部设计圆润柔和，传递出“安全、无攻击性”的视觉感受，暗合生鲜产品对“天然、无添加”的品质暗示。厨师帽是餐饮、食品行业的经典符号，通过迷你化、卡通化处理，既保留了行业辨识度，又避免了传统职业符号的严肃感，整体通过“符号隐喻（厨师帽）+ 情感载体（猫咪IP）+ 自然色彩+ 亲和字体”的组合，成功将生鲜农产品的“功能性诉求”（新鲜、安全、专业）与“情感性诉求”（温暖、陪伴、美好）融合为统一的视觉语言。
Lion design personifies the cat-affinity and trust with the symbolic link between cute pet IP and "fresh food". As a pet image, the cat has its own emotional attributes of "healing" and "meekness", and the facial design is round and soft, conveying the visual feeling of "safety and non-aggression", which coincides with the quality hints of fresh products on "nature and no addition". Chef's hat is a classic symbol in catering and food industry. Through miniaturization and cartoonization, it not only retains the recognition of the industry, but also avoids the seriousness of traditional professional symbols.
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