狮动设计以“人”为锚点的文化叙事,古装仕女形象是设计的灵魂——采用工笔插画风格,发髻、飘带、服饰纹样,符合审美特征,仕女手持碗团的动态,形成“沉浸式体验”场景,直接将产品与“美味、精致”的消费联想绑定,同时暗合“柳林碗团”的历史传承属性。 地域文化与产品属性的视觉化融合,背景设计层次分明,青绿山水呼应山西柳林的地域特色,飞檐楼阁剪影进一步强化“地方名吃”的信任感;仙鹤与莲花元素的加入,既提升画面的灵动性,又暗示产品的“天然、匠心”属性。整体设计通过“人物场景化+元素意象化”让文化感自然流露,狮动在传统元素的“活化”与商业视觉的“转化”上展现了极高的专业度,既让消费者“看懂文化”,更让文化“促进消费”。
Lion design is a cultural narrative with "human" as the anchor point, and the image of a lady in ancient costume is the soul of the design —— using meticulous illustration style, bun, ribbon and dress pattern, which conforms to aesthetic characteristics, and the lady holding the dynamics of the bowl group forms an "immersive experience" scene, which directly binds the product with the consumption association of "delicious and exquisite" and coincides with the history of "Liulin Bowl Group". The visual integration of regional culture and product attributes, the distinct background design, the green landscape echoing the regional characteristics of Liulin, Shanxi Province, and the silhouette of cornices and pavilions further strengthen the trust of "local famous food".



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