狮动设计由三组红色“柱体”构成，顶部呈阶梯状，形似高楼大厦的剪影，直接点明“建筑咨询”的行业属性。柱体的对称排列，既形成稳定的视觉平衡，又暗喻建筑结构的稳固性，契合咨询服务对“专业可靠”的核心诉求。既象征企业对建筑项目的“托举”与“支撑”作用，也传递出开放、包容的服务态度。弧线的流动感与建筑的静态形成对比，使整体设计兼具力量感与灵活性。整个标志以“建筑图形”为核心，通过“柱体=行业属性”“弧线=服务支撑”“红色=专业权威”“字体=品牌性格”的层层关联，形成从视觉符号到品牌内涵的完整叙事。
Lion design consists of three groups of red "columns", the top of which is stepped, which looks like the silhouette of a high-rise building, directly pointing out the industry attribute of "architectural consulting". The symmetrical arrangement of columns not only forms a stable visual balance, but also implies the stability of the building structure, which is in line with the core demand of consulting services for "professionalism and reliability". It not only symbolizes the "supporting" and "supporting" role of enterprises in construction projects, but also conveys an open and inclusive service attitude. The flowing feeling of the arc is in contrast with the static state of the building, which makes the overall design both powerful and flexible.
扫码或拨打添加客服微信
